I share the sentiments of Ms. Rina Jimenez-David regarding  the superbly planned and well-packaged social enterprises, which Gawad Kalinga  has given birth to. 
     
    Happy reading! J
     
        Best of both worlds
    By Rina Jimenez-David
  Philippine  Daily Inquirer 
    11:42  pm | Tuesday, July 16th, 2013 
                Even  before Anna Meloto-Wilk, cofounder (with sister Camille) of Gandang Kalikasan  Inc., the “mother company” behind the Human Nature line of health  and beauty products, got in touch with me, I was already a customer of its  organic and natural body care line. 
    About a year ago, I was in Shopwise Libis  looking to replenish my stash of toiletries that I keep handy for traveling.  This was when I stumbled on a stand-alone shelf for Human Nature products, and,  liking the attractive packaging and come-on that Human Nature was  “pro-Philippines, pro-poor and pro-environment,” I decided to pick  up travel-size containers of its body lotion, feminine wash and  “balancing” face wash. I haven’t had reason to regret my  decision since. 
    Before then, I would spot some Human  Nature items on the shelves of EchoStore, managed by friends Chit Juan, Reena  Francisco and Jeannie Javelosa. The venture likewise markets organic and  all-natural products which they source from communities and creative  entrepreneurs around the country, but gives “value added” services  by conducting workshops on product design and packaging, among others, to the  women they work with. 
    Likewise, the Human Nature stores along  Commonwealth, Quezon City (its flagship), and 25 other outlets nationwide  (aside from their network of dealers) also carry other products, not  necessarily of the same line of makeup and toiletries, but having the same DNA  mix of corporate social responsibility and sustainable consumerism. Among these  products are the “Theo and Philo” chocolate bars made from native  cacao beans and attractively packaged in wrappers that mimic Philippine weaves.  There’s also “Furry Kind,” a natural pet care brand (created  by Human Nature global ambassador Rachel Grant, an actress and model) that has  won over my son and his wife, who swear that the “tangerine treat”  Cocomutt Shampoo has made their two dogs smell delectably sweet. 
    And then there are “Jessica  Saging” and “Manny Pakwan,” names given to plush toy pillows  that are, says Anna, “safe and nontoxic,” created by a visiting  Frenchman, handmade by community women in Bulacan, and come together with  storybooks that seek to teach young readers the virtues of a healthy diet. 
    * * * 
    Anna and I are having lunch at the  Enchanted Farm CafĂ©. This is a small unpretentious eatery located above the  flagship store that serves dishes and products produced by the 40 families  living and working in the “Enchanted Farm,” a training and  demonstration project of Gawad Kalinga in Bulacan. 
    For many years now, Gawad Kalinga,  recognized by the Ramon Magsaysay Awards for its social development thrust  centered on affordable housing, has helped create communities around the  country for the previously homeless and landless, the “poorest of the  poor.” The Enchanted Farm, which sits on a parcel of land donated by one  family, provides more than just housing for the community. It also houses small  garden plots for the residents, livelihood projects, and training and exposure  programs for volunteers who come from all over the world. 
    Today, says Anna, one would be hard put to  find an idle family in any one of the “GK” communities. With the  goal of creating self-sustaining lifestyles, especially in terms of food  production, GK villages are ringed with vegetable plots and animal lots that  use sustainable and renewable technology and products. “We use no  chemical fertilizers nor pesticides,” Anna declares proudly. 
    The Enchanted Farm Café is a showcase of  this food philosophy, offering rice meals, salads, pastas and desserts that use  the products grown on the farm and prepared by members of the community. Why,  the food is even served on wooden dishes and bowls, and when I comment that  they are using plastic utensils, Anna gently informs me that the spoon and fork  are made from starch and, therefore, environmentally sustainable. Oops, my bad!  
    There is a whole story, even, on the  “Bayani Brew,” an iced-tea mix whose formulation was created by one  of the “nanay” or mothers in a GK community. The “brew”  makes use of natural flavor enhancers like lemon grass, pandan leaves, and  duhat leaves. “It was all her doing. We only gave our inputs on  standardization and packaging,” says Anna. 
    The Bayani Brew in the café is served in  used glass containers (mayonnaise jars, actually), but bottles of the brew are  likewise on sale at Human Nature stores. And believe me, the brew is so good, I  had two glasses over lunch! 
    * * * 
    Are Human Nature and Echostore—among  others—harbingers of a trend in which marketing imperatives are tempered  by social conscience? I myself think it’s a melding of the best of both  worlds. Consumers find and get what they want, and are even guaranteed that the  products they buy and use are healthy, safe, and effective—and do no harm  to the environment. 
    At the same time, they shell out cash with  the full knowledge that they are not just meeting their needs but also helping  everyone involved in Human Nature—the management, sure, but also their  employees and the producers, including the farmers who grow, sustain and  harvest the organic products that go into every bottle, spray, jar, makeup case  and plush toy. 
    It is social commitment with a smile, an exchange that  demands no anger, denunciation, politics or exploitation. Maybe I’ve  grown soft in my impending senior years, but you know what, sometimes  it’s nice to help without needing to get mad at anyone! 
  
  Read more: http://opinion.inquirer.net/56723/best-of-both-worlds#ixzz2ZHitcHpB  
  Follow us: @inquirerdotnet on Twitter | inquirerdotnet on Facebook
     
         "This message is for the designated recipient only and may contain confidential and/or privileged information. If you have received it in error, please delete it and advise the sender immediately. You should not copy or use it for any other purpose, nor disclose its contents to any other person."